Improve Your Local Or Small Business Marketing Strategies With Google Analytics

Google Analytics provides insights about web traffic and the efficacy of the internet marketing campaign. This is an easy way of improving your local, small business marketing plan. Let’s take a look at the advantages offered by Google Analytics:

Cash on Higher Converting Pages/Links

With Google Analytics, you can find out the links and pages that are most clicked on by your website visitors. You can also find out on which page, your visitors are spending most of their time. According to these findings, you can improve your local, small business, marketing strategies to increase traffic.

Understand the Effectiveness of SEO
The search engines which send maximum traffic to your website will be clearly illustrated by the Search Engine Traffic Metric feature of Google Analytics. You can also figure out how search engines generate this traffic and convert them. In addition, it helps you to find out the keywords that lead traffic to your website. If there are certain keywords that are generate more leads for your site, you can increase your internet marketing spends.

Apart from the aforementioned features, you will be pleased to know that Google Analytics is integrated with Google AdWords. Google AdWords displays your business ads on Google search result pages and their promotion networks on a Pay Per Click (PPC) basis; this means that you pay an advertising fee to Google only if people click on your ads. This is a good way of strengthening your local/small business marketing strategies.

Take an Example
Thomas, an IT professional from Denmark, has been running a tech-specific blog as a part of his hobby. Within a few months he felt the need to know how well his blog was being received by people worldwide. So, he added Google Analytics to his website and discovered that the number of people visiting his blog was increasing steadily. The traffic directed to his blog by Google increased remarkably from 63.45% in Q1 to 94.62 % in Q3 2011. Thomas also discovered that sites, such as Twitter, Face book and StumbleUpon.com, were referring his blog. In addition, the fact that Google promoted his blog to a page rank 3 in Q3 boosted the blog’s traffic flow. The tactic employed by Thomas can be effectively used even by SMEs. If you wish to improve your local or small business marketing strategy, Google Analytics is the way to go.

Take an Example
Thomas, an IT professional from Denmark, has been running a tech-specific blog as a part of his hobby. Within a few months he felt the need to know how well his blog was being received by people worldwide. So, he added Google Analytics to his website and discovered that the number of people visiting his blog was increasing steadily. The traffic directed to his blog by Google increased remarkably from 63.45% in Q1 to 94.62 % in Q3 2011. Thomas also discovered that sites, such as Twitter, Face book and StumbleUpon.com, were referring his blog. In addition, the fact that Google promoted his blog to a page rank 3 in Q3 boosted the blog’s traffic flow. The tactic employed by Thomas can be effectively used even by SMEs. If you wish to improve your local or small business marketing strategy, Google Analytics is the way to go.

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10 Points Of A Successful Marketing Campaign

What do you think of when you hear the word “marketing”? Television commercials? Billboards or magazine ads? Obnoxious advertising created and calculated to get in your mind and stay there? If you include the Internet in your definition, do you only think of banner ads and pop-ups or pop-behinds?

These are all part of a marketing campaign (hopefully without the obnoxious part) but none of them, alone, are sufficient to reach the largest possible portion of your target market. The most efficient and effective way to reach your potential clients, whether online or off, is to use a complete and unified marketing campaign.

As you spread your message (or product or service) to the world at large, you need to deliver a strong, clear, and powerful message. The following ten points are aspects of a marketing campaign that are necessary to do just that.

1) Branding

Branding can include everything from logo development to corporate image definition, to audience targeting. Your brand is your company, and it’s important to manage it well and keep it in front of your customers.

2) Design

It doesn’t matter if you’re looking for print design, web design, or a business identity package, the right design firm can help you present an image that is classy, professional, and memorable. They always say you never get a second chance to make a first impression, and in today’s fast-paced world the time for that first chance has gotten significantly smaller. A great design will help you catch their attention and keep it.

3) Development

In the online market it’s not always about a fancy-schmancy website. Sometimes you need to offer something more. Client-server applications, web applications, and databases are all useful elements in today’s business world, and you may need to include them in your marketing campaign.

4) Internet Marketing

The Internet has opened the doors to countless potential customers. An Internet marketing campaign can help you reach them by employing PPC, SEO, conversion rate optimization, and even email campaigns.

5) Multimedia

There’s more than one way to reach your clients these days. And a presentation that uses more than just words is a lot more likely to draw them in. Audio, video, animation, and interactivity are all valid ways to present yourself to them.

6) Public Relations

PR is a useful way to spread the word about your company or product. You can express your corporate image in a positive way without selling them” on your offering. PR can include press releases, events, sponsorships, publicity, and more.

7) Project Management

You can plan and strategize all you want, but until you implement and follow through with your marketing campaign, it’s all for nothing. You need good project management to see it through. Project management starts with a needs analysis and specifications planning and follows through to resource allocation and progress oversight and reporting.

8) Research and Analysis

Generalities and theories can’t really help your marketing campaign. Your strategy needs to be based on strong research and analysis in order to discover your target market’s behavior and begin tapping into markets that you might otherwise be missing.

9) Web Management

A strong Internet presence is a must for a successful marketing campaign, but it has to be done right. Web architecture, analytics and tracking, content creation, management and optimization are all necessary components of strong web management.

10) Unification

The best way to maintain a strong marketing campaign is to bring all these elements together into a single strategy or use a single marketing company. If you find yourself outsourcing your marketing needs to ten different companies, your brand and your image can start to spread too thin. Your PR firm might want to go one direction and your Internet marketing company might have completely different ideas. But if you can take care of all these elements under a single roof, your marketing compaign will have the greatest chance for success.

The Absolute Best Marketing Branding Strategy

Do you know how to use branding to build your Internet business? Many people do not know how to do this and are missing a great opportunity to build their business and their customer base.

In this article I want to talk about a specific marketing branding strategy as it pertains to using the internet to make money targeting the home business niche.

Branding is the messaging work a company does to encourage consumers to feel a certain way about their product. If you have a business that wants to attract the work at home or home business crowd you should be working at branding YOU!

You are the brand because in this niche people still want to deal with people. Especially on the internet because there are so many scams and impersonal websites online.

Most people looking for a way to make money at home just want someone to help them get started. They want someone they can trust in, and someone to tell them the truth about using the Internet to make money.

So how can you take advantage of this? Here are 6 things you should be doing.

1. Write a free report on how a person can make money online for the first time in their lives. Let them know you are going to help them.

2. Give the report way on your website and blog.

3. Get an auto responder to deliver the report.

4. Put a sign up form front and center on your website where it will be seen. Keep it short so people will actuall fill it out. All you need is their e-mail address in their first name.

5. Add your picture to everything you do. Get a quality picture online that you can use in all of your marketing efforts.

6. Keep all pages on your site consistent. This means the same header, background color, font, etc on every page.

Spend the majority of your time talking about how you will help them. When you do this you are branding yourself as someone who is accessible and someone who is solving a problem.

The problem most people have is they want to make money on the Internet, but they either do not know how, or they have tried and never made any money. As a matter of fact, most people have spent considerably more money than they have ever made on the Internet.

If you really want to brand yourself write an easy to understand report in simple words about how someone can make $200 a month on the Internet. Let them know that you have the answer. If you do this you will have a huge market of people flocking to you.

In reality this branding strategy allows you to build a mailing list for future follow. It also allows you to spend your time marketing your report. By driving traffic to either a landing page or your website you can concentrate on getting opt in subscribers for your exciting report.

This is an excellent strategy to use to build your Internet business because branding you allows your business to market any product at any time. The product is not important, because with this marketing branding strategy the brand is YOU!

How Important Is Branding Yourself

Is having your photograph and name on your website an important thing to do? It could be! I feel like this is part of branding your business and therefore branding yourself can be important in certain niches.

That would include anything that encourages your customers and prospects to interact with you.

I have been doing phone consultations for the PIPS Power Group now for the past few weeks. One thing I have noticed is that the websites that come with the Plugin Profit Site never match the blog that the owner sets up. The other thing is none of them have a header and none have a picture of the owner of the site.

Branding yourself is part of a bigger picture that includes branding your website. This should include striving for consistentcy with everything you do on every page of your blog and website.

Here is an example of what I’m talking about. If you go into a McDonald’s in London you are going to see the exact same menu and golden arches that you see in the United States, Mexico, and anywhere that McDonald’s has a restaurant.

This is what you should strive to do with your website and blog. It should have the same feel an appearance. Your header should be the same on every page. The background color should be the same on every page as well.

You should have a sign-up form to your newsletter or however you are capturing names and e-mail addresses for follow. This is a good place to include your picture for branding yourself.

People ask me all the time, if traffic exchanges really work. There is no doubt that they do work if you strive to brand yourself and your business.

This is really branding marketing first and foremost. People get used to seeing your picture and header. You should be promoting a splash page where you are trying to capture e-mail addresses and names for future follow.

If you are in a traffic exchange for any period of time you will start to see the same pages come up over and over. The really effective ones are ones that have a capture form and a picture of the website owner.

In conclusion, if you are in the Internet marketing or home business niche there is no doubt that branding yourself is important. Because there is so much competition you have to make yourself stand out somehow.

The best way to do that is offer unique information, and then brand yourself as a person who is willing to help your prospect and be successful. Having your picture and name helps you do that because people feel like they know you and will be more willing to contact you.

Personal Branding Marketing – A “must Have” For Success Online – Part 1

In today’s fast paced world Personal Branding Marketing has become an essential ingredient in the recipe for
success online.

With the emergence of web 2 technology, the blogging revolution and the advent of large social networking and entertainment sites such as myspace, facebook and youtube to name a few, media has become public property.

Individuals, no longer bound by the restrictive price of obtaining a global voice now have the world at their feet and are rushing headstrong to get their message out there, but does it work ?

While in theory the idea that anyone can broadcast their message to a global audience and reach thousands
sounds great, in practice the result often falls way short of the mark.

So how do you attract thousands to your message? The answer Personal Branding Marketing.

Personal branding marketing is about designing an image of yourself to present to your target audience. The goal is to build a credible identity for your target audience as credibility is required to maintain your audience and ultimately your sales. Remember people buy from individuals and or brands that they trust.

Whether you like it or not personal branding marketing has a significant influence on consumer judgement.
Focusing on the brand and not the product is a proven marketing strategy on some of the biggest global name brands. For example McDonalds marketing focuses on associating the golden arches with family values and their contribution to the local communities that they service. This message builds a sense of trust in the brand which has a natural flow on effect to trust in their products, resulting in sales.

Similarly movie stars build personal name brands which allow them to sell almost anything with their name on it.
How many times have you gone to the video store only to find there is nothing left to watch? When this happens
we generally look for something with a familiar actor on the cover, someone we trust to be good, funny, or serious.

Building a strong personal brand definitely works when trying to sell to persons interested in your niche.

If your trying to build credibility as an expert or professional in any field your online personal branding image
must reflect the attributes of a professional. Personal Branding Marketing therefore requires more than your
name on a few youtube videos, it requires a complete strategy across a broad spectrum of media.

Research suggests it takes at least seven views of your personal brand across reputable sites before people start to identify with start to identify and trust your personal brand. Personal branding marketing allows people to put a face to your name, a voice to the picture, creating a sense of knowing you. This is highly important in the competitive world of online marketing. Remember people buy from people they like and trust.

The Importance Of Advertising And Marketing Corporate Branding

In the cutthroat world of business, every company is consistently vying for the interest and attention of consumers and constantly looking for ways to expand their market. This is the main reason why advertising and marketing corporate branding is a key factor in the success of any business entity. Some people assume that corporate branding is only important for people who are relatively new players in the corporate arena. Since they are the ones who desperately need to establish their identity and to make their presence known to both competitors and consumers as well. This is true. However, even old companies should realize that they too should give equal importance to advertising and marketing corporate branding.

It is a widely accepted concept that in order to build an excellent reputation in any industry, it is a prerequisite that the company should first work on establishing a specific identity. This would certainly vary from one company to another; depending on what image they would want to project. Advertising and marketing corporate branding strategies will significantly help the company in creating a highly effective and well-established corporate identity.

But still, not only the small and budding companies can benefit in advertising and marketing corporate branding. Since building the company’s identity is not at all a short-term project than can just be discarded after a degree of success has been achieved. Creating an effective corporate branding identity is an ongoing process, a constant interaction between the company, the competitors, and of course with the consumers. A well-managed company would take pride in maintaining not only an impeccable reputation throughout the years of its operations but also in being able to adeptly keep up with even the most imperceptible change in the market’s preferences. This is one of the important factors that would ensure that the company would be able to maintain a firm footing in a highly unpredictable industry.

To be able to persistently adapt to the fickle minds of consumers and compete with other fresh and highly aggressively players in the industry, a company would need a very strong advertising and marketing corporate branding scheme. It is important to keep up with the ever-changing market trends, and continually reinvent the image of the company according to what would be the top priorities based on the consumer’s perception. There are companies who have invested in constant market research and development to be able to come up with a good and effective marketing approach. Since different industries would produce varying reactions on certain marketing stimuli, a success in one industry would not necessarily ensure its efficacy in another industry. It requires a custom made approach, backed up with extensive market and industry studies.

Cult Branding As a Brand Marketing Method

In the world of brand marketing, all brands are more or less “even”… right? A Duesenberg was just like any other luxury car… correct? And if you like Anchor Steam Ale, well, you’d be just as happy to pop open a Bud Light, yes? And a Mac user might switch to a PC on a whim, is that not so? Guess again! Obviously, the answer in all three cases is a resounding “no!” But what is it about some products or people that gives them a “cult following?” And what can companies learn from this cult branding phenomenon when it comes to marketing their products?

Not just any product attracts a cult following. It isn’t enough to be of high quality, or even to be very distinctive. The cult product does more than provide a service. For one thing, it promotes an image. Your use of a cult product tells people something about you. Therefore, cult brands tend to be higher involvement or more personal products, not everyday consumer items.

It also makes you feel a part of a select group – a member of a tribe that believes passionately in something. In some cases, these kindred souls even band together as though they were members of an exclusive club, with their own rituals, jargon, and dress. Think the Marines or Harley Davidson bikers.

In short, what sets cult products apart is that they lend the customer an identity and a strong sense of belonging. It is human nature to want to belong, and people like to associate with people who have similar interests. Therefore, the cult brands act as the bonding agent that draws people together.

What does this mean for corporate America? There are some decisive advantages for the brand that has a cult following. There’s the obvious benefit of a fanatically loyal customer base, but it doesn’t stop there. Consumers that are part of a cult following are not nearly as price-sensitive as other types of customers. Since the brand has no real competition, price wars are out of the question – customers will pay full price for their brand without hesitation and are often the “early adopters.” Furthermore, they will provide free word-of-mouth advertising for the producer by encouraging others to “join the club.” This is the type of customer that companies dream about.

Most marketing dollars in America are used to replace the 20-25% customer attrition that most brands suffer every year. Fickle, disloyal customers wind up costing as much in marketing expenses as they contribute to profits – a net-zero gain for the company. In a recent study, only 18% of national advertisers believed they were receiving a positive return-on-investment on their TV advertising dollars! By contrast, cult consumers will stick with their brand, year after year. That is why brand marketing companies advocate flipping the traditional marketing model in what he calls “Reverse Branding” – brand marketing from the inside out.

With so much to gain, why aren’t all companies striving to develop cult followings? In some cases, companies have not fully realized the rewards of such an approach. Or, unlike cult brands, they try to be all things to all people – they are unwilling, or perhaps afraid, to stake out a niche. Cults always have a very specific and defined point of view and if you don’t agree with it, that’s OK with them.

So how do you execute an effective cult branding strategy?

In other cases, companies want to develop cult brands, but can’t figure out how. It’s just not that easy to develop a product that people fall in love with. Effective cult branding is more than just generating hype – the product itself, and the image it projects, must have a special appeal that draws people in. Likewise, the cult following must be genuine and thrive at a grass-roots level. In fact, the more a product appears to be the slick output of a corporate brand marketing machine, the less likely that a cult will develop.

So, for a business, both the advantages and challenges of cult status are great. Some believe that cult products can be developed effectively, but not by traditional marketing methods or a business-as-usual approach. What you need to do is start with what brand marketers call a ‘deep dive.’ You need to understand the total experience from the customer’s perspective. What’s the emotional impact? How does it fit in with their lives? Brand marketing companies use ethnography and other research techniques for this. Then it’s a matter of looking at the complete package – the product, the retail experience, the website, the advertising, the way representatives look and act – everything that enhances or detracts from creating a cult experience.

After developing a deep understanding of a company’s cult customers, the next step is to develop ideas based on the marketing techniques employed by cults and cult brands. Learn and understand the characteristics of cults and cult brands, and how they market themselves.

Using Brand Marketing Research to Improve Your Business

A company’s brand is usually an extremely valued asset that’s essentially used to produce positive associations with the corporation and its products and services. Studies have demonstrated that this sort of brand equity brings about greater fiscal advantages and customer loyalty. However, in order to leverage these opportunities, plenty of brand marketing research will be advantageous.

When a company can use brand marketing tactics, it will have a more predictable revenue stream, raise its cash flows, and gain more market share. Most people are likely to pay a lot more for a brand they trust, but you will have to do the appropriate research to find out what you can do to be sure your brand is on top of the consumers mind.

Brand marketing research is dedicated to understanding how people view a certain brand, and ways in which a company can distinguish itself from its competitors by leveraging that brand as effectively as possible. This research should try and discover the reason why people are picking one company over the other, and then ensure that the marketing techniques and strategies going forward take full advantage of this data.

A company that understands the value of brand marketing research is able to use its brand research to find out exactly how far they are able to go. Research has found that the general public are more likely to pay higher prices for a product they trust, all this research will let companies know exactly how much of a premium price their own customers will be willing to spend.

One of the most significant things a company can do to ensure success in a saturated industry is to locate obvious strategies to differentiate itself from the other companies that will be targeting the same customers. Brand marketing research will be able to convey to a company what tactics will appeal to its customer base and what strategies will set it above the rest of the competition.

After the company begins to employ its brand marketing research, it ought to learn how to present its brand across various media channels. Anything that separates one brand from another must be in the forefront of the marketing campaign, and a unified image must be presented as often as possible..

Thorough brand marketing research will help companies improve their processes because it will facilitate them to build, improve, and broaden their brand, whether the company is just starting out or thinking about the possibility of extending an old brand to something new. Oftentimes customers are ready to accept this behavior, every so often they are opposed to it. The right research can make sure the company will not stretch its brand too thin.

Strengthening business strategies has to start with becoming familiar with the target market and establishing the kind of brand equity that is a real asset to a company. By taking the time to do the required brand marketing research, a company can present its message and make sure that it has a powerful effect on all those prospective customers.

Brand Marketing Techniques – Brand Marketing Essentials

What is brand? Is it just a name or a logo? Absolutely not, a brand is a word, term, design, symbol or their combination which gives an identity to products or services or both delivered by one seller or their group to identify and differentiate from the products, goods or services delivered by other sellers. So purpose of brand marketing is not to get exposure to the target group of buyers but it is to create a good look, a sober perception and creating a loyalty in which your consumer have no other way but to believe that you are solution of all their issues. The brand talks everything about the product one is going to set market for.

Brand marketing techniques are tools and tricks to build a strong perception, a deep level of trust and passion in consumers. These techniques help the brand to bring up itself with stronger image and promise. As it is clear now that branding is the promotion of glowing perception in audience to convince and promise to provide them safe products, assurance of purchasing valuables, providing them with sense of social well being and acceptance and the brand marketing techniques are the ladders for brand to reach on such height. Brand marketing techniques involves everything starting from name and theme of brand to the advertising approaches.

Naming the brand is first and most important part of brand marketing as names have their role in defining the personality of a brand as well the tone which brings life in marketing. Today naming a brand is a difficult phase as a lot of names are already taken in form of trade marks. While choosing a name for brand one must choose a name that is simple, evocative and pure in theme. Brand marketing involves a good deal of consumer’s analysis and a brand must know the needs and feelings of their consumer, also their expectations to brand. A brand must have to address the emotional feelings of the audience to receive proper ground in return. In marketing, feedback and its recognition has vital position to catch loyalty.

Keeping in mind that a well marketed brand will have trust of consumers and consumer will trust all his products until brand is moving or offering something which is not in its genre. To understand the concept let us take an example. PlayStation is a powerful famous brand nowadays and is sub-brand of Sony Corporation. The idea is also known as endorsed brand, in previous case; Sony is endorsing PlayStation means Sony Corporation is sharing his trust with PlayStation. When designing a brand marketing technique, if your brand can get endorsed it doubles the exposure of the product.

Advertising is the backbone of brand marketing techniques and internet brand marketing is more interactive that traditional advertising. Off course the reason is wide access to consumer and a huge space to deliver brand’s objectives, motives and its views and feelings for the customer. Online feedback system provides easy interface to user for feedback along with fast recognition of their feedback. Website visit counting system can also help the brand to monitor effectiveness and also the changing trends. Most of the brands are providing news feeds and other interactive things on their web portal to push consumer to visit them regularly increasing effectiveness of brand and command of loyalty.

Successful Brand Marketing Strategies For Online Marketers

What are brand marketing strategies and how can utilizing brand marketing strategies help an online business? Just like a bricks and mortar business, an online business also needs to suggest a positive image to the customer. In spite of what many people believe, branding is much more than creating a company logo and using a specific color scheme. Brand marketing strategies should also include the purpose, focus and image of the business. Let’s discuss some of the benefits with regards to brand marketing strategies.

Benefits of Branding:

Having your own brand helps people to remember your company as opposed to companies using a common name. Brand marketing strategies are about helping the target market to distinguish your company focus and purpose. Consumers are more likely to turn to your business when they are aware of what you do and what you’re all about.
Brand marketing strategies also will help you to become well recognized. People who may not yet have done business with you should still be able to recognize who you are and what you do. If they see your advertisements on the internet, receive your newsletter, receive regular mailings from your company by email, etc. then you’ve established a brand identity. When the tine arrives that they require your product or service then your company will be the first that they think of.
Using brand marketing strategies will help get and retain customer loyalties. It is a fact that people bond closely with brand identities. The astute consumer wants a quality product or service from a company they know they can trust. In delivering great brand identity people tend to remember you and your company. Quite frequently they’ll refer family, friends and associates to you based on their level of satisfaction.
Buyers will pay for image, it’s that simple. Society is very “brand aware.” Commonly people associate certain brand names with superiority and only choose to purchase certain brands for that reason. Brand marketing strategies can reward a business well when done wisely. When a consumer only wants one certain brand of a product or service, they are willing to pay any price to get it. Establishing a great brand using brand marketing strategies will give your company a superior brand image and make the consumer forget about the competition.

Brand Marketing Strategies Initial Steps Of Branding Yourself

It’s worth repeating that branding is much more than a logo and color scheme or a catchy motto. When using brand marketing strategies there are some initial steps that should to be followed to create a successful brand image.

Step 1: Brand Marketing Strategies Focus On the Competition

A key factor in creating a successful brand image for the network marketer is to set yourself apart from the competition. It’s imperitive to find how the consumer sees the competition and to recognize how the competitor sets themselves apart from others. Identifying the competitors weaknesses and strengths is also important. When the competition’s weaknesses are learned it’s much easier to learn from their weaknesses and can be an asset in helping to portray your business in a more positive manner.

Step 2: Brand Marketing Strategies Recognize Your Strengths

Once the competition’s weaknesses are known the focus should move to defining your own company’s strengths. Running a target market analysis can be most advantageous when what is learned from it is used. The usefulness of this tool will be realized by confirming that your company strengths are actually important to your target market. In knowing your company strengths and what strengths are important to your customers, you now have the ability to market these successfully to the public involving them in your branding campaign. Branding marketing strategies have to be implemented properly to work.

Step 3: Brand Marketing Strategies Be familiar with Your Customer

Getting familiar with the consumer is another key branding marketing strategy not to be ignored. Find out about their buying behaviors, how frequently do they buy? Are their purchases a select few or a wider array of services and products. Asking these types of questions can help to better market to the consumer. Also finding out your target customer’s needs, standard of living, attitudes and mindsets. In discovering and working with these personality qualities another key to marketing success has been found.

Step 4: Brand Marketing Strategies Be Your Brand

Be your brand, live your brand by making certain that your company truly expresses the brand identity you’ve established. In other words if you’ve established quick response time to customer inquires as one of your brand marketing strategies, then you must give response time to your customers. Every member of the company should live your brand and be your brand for your brand marketing strategies to be useful.

How to Make Sales With Branding

After the brand marketing strategies are in place then what? When thinking of the McDonald’s brand what comes to mind? Do the golden arches come to mind or Ronald McDonald? Similarly it is important to choose a niche online and brand our business accordingly. Get recognized for doing well in I area before moving on to another. Here’re some of the things needed to sell online with branding after the brand marketing strategies have been implemented.

1) Your own company website. This shows that you’re in fact a serious entrepreneur. Nothing screams amateur more than somebody showing a replicated affiliate web page. Your own domain hosted website is a wise brand marketing strategy.

2) An auto responder service and opt in form are two “must haves” in brand marketing strategies. Very likely your site’s visitors won’t purchase or join on the first visit. So when they leave your site you may lose them for good unless you capture their name in an opt in form. In doing this you are able to follow up with a series of emails messages. The follow up email messages help to reinforce your brand name in your target consumers’ minds. Remembering to keep the follow up at a respectful level of persistence can win sales.

All serious entrepreneurs must have an auto responder service. In adding to this brand marketing strategy you can increase your chances of capturing visitor names by offering a free gift like a report or eBook.

3) A profile picture of yourself and online signature adds not only a personal touch to your brand marketing strategies but lets your readers see that you are a real person.

4) Sound, if your speaking voice is pleasant then put a voice recording together with your profile picture and signature to help humanize your company website and establish a relationship with your audience. This is a great brand marketing strategy that works well for many marketers.

5) Start a business blog. Your blog can be an add on to your primary domain or if you’re working on a tight budget you can use a free blog service at least until you start to realize some profits. Every brand marketing strategy discussed here can be used into a free blog. The blog should be updated often with fresh, unique content that is relevant to your niche. The message of the blog should remain a consistent one, so off topic content should not be added. The goal is to keep the theme and message consistent. Readers of your blog can be kept updated about your blog’s content by using RSS feeds.

6) A final brand marketing strategy that will be very important to the online marketer is a domain name. A domain name can be registered and forwarded to point to your blog if you don’t use an add on to your primary website domain. Showing your audience that you’ve registered your own domain will show them that you are serious about your business.

Brand marketing strategies should be an integral part of all online business as people do want to do business with people that they know, like and trust.