Improve Your Local Or Small Business Marketing Strategies With Google Analytics

Google Analytics provides insights about web traffic and the efficacy of the internet marketing campaign. This is an easy way of improving your local, small business marketing plan. Let’s take a look at the advantages offered by Google Analytics:

Cash on Higher Converting Pages/Links

With Google Analytics, you can find out the links and pages that are most clicked on by your website visitors. You can also find out on which page, your visitors are spending most of their time. According to these findings, you can improve your local, small business, marketing strategies to increase traffic.

Understand the Effectiveness of SEO
The search engines which send maximum traffic to your website will be clearly illustrated by the Search Engine Traffic Metric feature of Google Analytics. You can also figure out how search engines generate this traffic and convert them. In addition, it helps you to find out the keywords that lead traffic to your website. If there are certain keywords that are generate more leads for your site, you can increase your internet marketing spends.

Apart from the aforementioned features, you will be pleased to know that Google Analytics is integrated with Google AdWords. Google AdWords displays your business ads on Google search result pages and their promotion networks on a Pay Per Click (PPC) basis; this means that you pay an advertising fee to Google only if people click on your ads. This is a good way of strengthening your local/small business marketing strategies.

Take an Example
Thomas, an IT professional from Denmark, has been running a tech-specific blog as a part of his hobby. Within a few months he felt the need to know how well his blog was being received by people worldwide. So, he added Google Analytics to his website and discovered that the number of people visiting his blog was increasing steadily. The traffic directed to his blog by Google increased remarkably from 63.45% in Q1 to 94.62 % in Q3 2011. Thomas also discovered that sites, such as Twitter, Face book and StumbleUpon.com, were referring his blog. In addition, the fact that Google promoted his blog to a page rank 3 in Q3 boosted the blog’s traffic flow. The tactic employed by Thomas can be effectively used even by SMEs. If you wish to improve your local or small business marketing strategy, Google Analytics is the way to go.

Take an Example
Thomas, an IT professional from Denmark, has been running a tech-specific blog as a part of his hobby. Within a few months he felt the need to know how well his blog was being received by people worldwide. So, he added Google Analytics to his website and discovered that the number of people visiting his blog was increasing steadily. The traffic directed to his blog by Google increased remarkably from 63.45% in Q1 to 94.62 % in Q3 2011. Thomas also discovered that sites, such as Twitter, Face book and StumbleUpon.com, were referring his blog. In addition, the fact that Google promoted his blog to a page rank 3 in Q3 boosted the blog’s traffic flow. The tactic employed by Thomas can be effectively used even by SMEs. If you wish to improve your local or small business marketing strategy, Google Analytics is the way to go.

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10 Points Of A Successful Marketing Campaign

What do you think of when you hear the word “marketing”? Television commercials? Billboards or magazine ads? Obnoxious advertising created and calculated to get in your mind and stay there? If you include the Internet in your definition, do you only think of banner ads and pop-ups or pop-behinds?

These are all part of a marketing campaign (hopefully without the obnoxious part) but none of them, alone, are sufficient to reach the largest possible portion of your target market. The most efficient and effective way to reach your potential clients, whether online or off, is to use a complete and unified marketing campaign.

As you spread your message (or product or service) to the world at large, you need to deliver a strong, clear, and powerful message. The following ten points are aspects of a marketing campaign that are necessary to do just that.

1) Branding

Branding can include everything from logo development to corporate image definition, to audience targeting. Your brand is your company, and it’s important to manage it well and keep it in front of your customers.

2) Design

It doesn’t matter if you’re looking for print design, web design, or a business identity package, the right design firm can help you present an image that is classy, professional, and memorable. They always say you never get a second chance to make a first impression, and in today’s fast-paced world the time for that first chance has gotten significantly smaller. A great design will help you catch their attention and keep it.

3) Development

In the online market it’s not always about a fancy-schmancy website. Sometimes you need to offer something more. Client-server applications, web applications, and databases are all useful elements in today’s business world, and you may need to include them in your marketing campaign.

4) Internet Marketing

The Internet has opened the doors to countless potential customers. An Internet marketing campaign can help you reach them by employing PPC, SEO, conversion rate optimization, and even email campaigns.

5) Multimedia

There’s more than one way to reach your clients these days. And a presentation that uses more than just words is a lot more likely to draw them in. Audio, video, animation, and interactivity are all valid ways to present yourself to them.

6) Public Relations

PR is a useful way to spread the word about your company or product. You can express your corporate image in a positive way without selling them” on your offering. PR can include press releases, events, sponsorships, publicity, and more.

7) Project Management

You can plan and strategize all you want, but until you implement and follow through with your marketing campaign, it’s all for nothing. You need good project management to see it through. Project management starts with a needs analysis and specifications planning and follows through to resource allocation and progress oversight and reporting.

8) Research and Analysis

Generalities and theories can’t really help your marketing campaign. Your strategy needs to be based on strong research and analysis in order to discover your target market’s behavior and begin tapping into markets that you might otherwise be missing.

9) Web Management

A strong Internet presence is a must for a successful marketing campaign, but it has to be done right. Web architecture, analytics and tracking, content creation, management and optimization are all necessary components of strong web management.

10) Unification

The best way to maintain a strong marketing campaign is to bring all these elements together into a single strategy or use a single marketing company. If you find yourself outsourcing your marketing needs to ten different companies, your brand and your image can start to spread too thin. Your PR firm might want to go one direction and your Internet marketing company might have completely different ideas. But if you can take care of all these elements under a single roof, your marketing compaign will have the greatest chance for success.

The Absolute Best Marketing Branding Strategy

Do you know how to use branding to build your Internet business? Many people do not know how to do this and are missing a great opportunity to build their business and their customer base.

In this article I want to talk about a specific marketing branding strategy as it pertains to using the internet to make money targeting the home business niche.

Branding is the messaging work a company does to encourage consumers to feel a certain way about their product. If you have a business that wants to attract the work at home or home business crowd you should be working at branding YOU!

You are the brand because in this niche people still want to deal with people. Especially on the internet because there are so many scams and impersonal websites online.

Most people looking for a way to make money at home just want someone to help them get started. They want someone they can trust in, and someone to tell them the truth about using the Internet to make money.

So how can you take advantage of this? Here are 6 things you should be doing.

1. Write a free report on how a person can make money online for the first time in their lives. Let them know you are going to help them.

2. Give the report way on your website and blog.

3. Get an auto responder to deliver the report.

4. Put a sign up form front and center on your website where it will be seen. Keep it short so people will actuall fill it out. All you need is their e-mail address in their first name.

5. Add your picture to everything you do. Get a quality picture online that you can use in all of your marketing efforts.

6. Keep all pages on your site consistent. This means the same header, background color, font, etc on every page.

Spend the majority of your time talking about how you will help them. When you do this you are branding yourself as someone who is accessible and someone who is solving a problem.

The problem most people have is they want to make money on the Internet, but they either do not know how, or they have tried and never made any money. As a matter of fact, most people have spent considerably more money than they have ever made on the Internet.

If you really want to brand yourself write an easy to understand report in simple words about how someone can make $200 a month on the Internet. Let them know that you have the answer. If you do this you will have a huge market of people flocking to you.

In reality this branding strategy allows you to build a mailing list for future follow. It also allows you to spend your time marketing your report. By driving traffic to either a landing page or your website you can concentrate on getting opt in subscribers for your exciting report.

This is an excellent strategy to use to build your Internet business because branding you allows your business to market any product at any time. The product is not important, because with this marketing branding strategy the brand is YOU!

How Important Is Branding Yourself

Is having your photograph and name on your website an important thing to do? It could be! I feel like this is part of branding your business and therefore branding yourself can be important in certain niches.

That would include anything that encourages your customers and prospects to interact with you.

I have been doing phone consultations for the PIPS Power Group now for the past few weeks. One thing I have noticed is that the websites that come with the Plugin Profit Site never match the blog that the owner sets up. The other thing is none of them have a header and none have a picture of the owner of the site.

Branding yourself is part of a bigger picture that includes branding your website. This should include striving for consistentcy with everything you do on every page of your blog and website.

Here is an example of what I’m talking about. If you go into a McDonald’s in London you are going to see the exact same menu and golden arches that you see in the United States, Mexico, and anywhere that McDonald’s has a restaurant.

This is what you should strive to do with your website and blog. It should have the same feel an appearance. Your header should be the same on every page. The background color should be the same on every page as well.

You should have a sign-up form to your newsletter or however you are capturing names and e-mail addresses for follow. This is a good place to include your picture for branding yourself.

People ask me all the time, if traffic exchanges really work. There is no doubt that they do work if you strive to brand yourself and your business.

This is really branding marketing first and foremost. People get used to seeing your picture and header. You should be promoting a splash page where you are trying to capture e-mail addresses and names for future follow.

If you are in a traffic exchange for any period of time you will start to see the same pages come up over and over. The really effective ones are ones that have a capture form and a picture of the website owner.

In conclusion, if you are in the Internet marketing or home business niche there is no doubt that branding yourself is important. Because there is so much competition you have to make yourself stand out somehow.

The best way to do that is offer unique information, and then brand yourself as a person who is willing to help your prospect and be successful. Having your picture and name helps you do that because people feel like they know you and will be more willing to contact you.