Do you know how to use branding to build your Internet business? Many people do not know how to do this and are missing a great opportunity to build their business and their customer base.
In this article I want to talk about a specific marketing branding strategy as it pertains to using the internet to make money targeting the home business niche.
Branding is the messaging work a company does to encourage consumers to feel a certain way about their product. If you have a business that wants to attract the work at home or home business crowd you should be working at branding YOU!
You are the brand because in this niche people still want to deal with people. Especially on the internet because there are so many scams and impersonal websites online.
Most people looking for a way to make money at home just want someone to help them get started. They want someone they can trust in, and someone to tell them the truth about using the Internet to make money.
So how can you take advantage of this? Here are 6 things you should be doing.
1. Write a free report on how a person can make money online for the first time in their lives. Let them know you are going to help them.
2. Give the report way on your website and blog.
3. Get an auto responder to deliver the report.
4. Put a sign up form front and center on your website where it will be seen. Keep it short so people will actuall fill it out. All you need is their e-mail address in their first name.
5. Add your picture to everything you do. Get a quality picture online that you can use in all of your marketing efforts.
6. Keep all pages on your site consistent. This means the same header, background color, font, etc on every page.
Spend the majority of your time talking about how you will help them. When you do this you are branding yourself as someone who is accessible and someone who is solving a problem.
The problem most people have is they want to make money on the Internet, but they either do not know how, or they have tried and never made any money. As a matter of fact, most people have spent considerably more money than they have ever made on the Internet.
If you really want to brand yourself write an easy to understand report in simple words about how someone can make $200 a month on the Internet. Let them know that you have the answer. If you do this you will have a huge market of people flocking to you.
In reality this branding strategy allows you to build a mailing list for future follow. It also allows you to spend your time marketing your report. By driving traffic to either a landing page or your website you can concentrate on getting opt in subscribers for your exciting report.
This is an excellent strategy to use to build your Internet business because branding you allows your business to market any product at any time. The product is not important, because with this marketing branding strategy the brand is YOU!